I have worked in marketing and communications for over 15 years. Eager for new experiences and knowledge, I have taken on the role of Marketing Manager for small businesses in various fields for years. I have worked in France, Switzerland, and now live in the United States. As a Freelancer, I am, for my clients, a marketing consultant, project manager, web specialist, graphic designer, copywriter, artistic director... If you think that's a lot, wait. I am also trilingual in French, English, and German.
What I particularly like in supporting small businesses is the possibility of concretely measuring the results of my work. It's like being at the same time the conductor and the orchestra of your marketing strategy. This versatility allows me to offer my clients tailor-made strategies and solutions, regardless of their resources.
Social media, influencer marketing, Google SEO, Google Ads... Almost every day we hear about new communication methods that all seem to be essential for the business. My role as a marketing and communication specialist is to use my overview of the different possibilities, techniques, and media to help you develop a strategy that perfectly matches your needs and resources.
When it comes to marketing today, it's all about beauty. Even in the B2B sector, you have to win over your customers with attractive images. To produce good photos, you need a good photographer, but also a good concept, as well as someone who makes sure that the pictures made correspond perfectly to your brand universe and your communication strategy.
Writing well is not just choosing pretty words. And in terms of marketing, more particularly, it is also about knowing what to say, what concepts to put forward, weigh your words, not say too much, captivate your readers, tell them a story. A good story telling requires skills and experience, it is the pillar of a good marketing strategy.
Logo, graphic charter, brochure, website, advertising on social networks... graphic design and production requires more than technical skills in mastering Adobe softwares. They also require a sense of detail, a trained eye, great creativity but also consistency, so that each medium becomes part of the puzzle of your brand image.
“ Due to her marketing skills, Prune had quickly a deep understanding of the business model of the client and the general needs in branding, positioning and market activities.”
“ Thanks to her creativity and ability to quickly understand our company and market, Prune helped us building a coherent, modern and powerful communication strategy.”